Digital marketing for restaurants • London:MORE COVERSFROM SEARCH.
Diners choose where to eat on Google Maps, in search results and increasingly by asking AI Search, such as ChatGPT and Google's AI Overviews. Those answers are built from your Google Business Profile, your reviews and your website. We make all three work together for restaurants across London, then track which searches turn into covers.
What gets in the way
Invisible in 'near me' results
Chains and newer openings hold the top three spots on Google Maps, where most clicks happen.
A website search can't read
Menus as PDFs or images, slow mobile pages and no structured data, so Google and AI Search can't tell what you serve.
No idea what's working
Bookings come in through booking platforms, phone and walk-ins, with nothing tying them back to the marketing that drove them.
How we help
Google Business Profile Management
Cuisine categories, menu, booking link and posts set up for the searches that matter, with your map ranking tracked across your area every month.
More on this service: Google Business Profile ManagementLocal Reputation Management
Review requests after visits, replies to every review, and sentiment by theme (food, service, value) across Google, TripAdvisor and booking platforms.
More on this service: Local Reputation ManagementSearch Engine & AI Optimisation (SEO & AIO)
Text menus, restaurant and menu structured data, fast mobile pages and content built around real searches, so you show up in Google and in AI Search answers.
More on this service: Search Engine & AI Optimisation (SEO & AIO)Google Ads (PPC)
Search and Performance Max campaigns for midweek covers, set menus, private dining and Christmas, with bookings and calls tracked.
More on this service: Google Ads (PPC)What we track and report
- Google Maps ranking across your area
- Calls, direction requests and booking-link clicks from your profile
- Bookings in GA4, by channel
- Review volume, rating and sentiment trend
- Whether AI Search recommends you for your key searches
Searches we help you win
- [cuisine] restaurant near me
- best [cuisine] in [area]
- restaurants open now
- Sunday roast near me
- private dining [area]
Questions
Why isn't my restaurant showing up on Google Maps?+
Usually because the profile is incomplete, the primary category is too broad, or nearby restaurants have more recent reviews and activity. Our free audit compares your profile with the restaurants outranking you and shows what to fix first.
Can you track which marketing brings in restaurant bookings?+
Yes. We set up conversion tracking in GA4 and Google Ads on your booking platform and click-to-call, so monthly reports show bookings by channel rather than clicks.
How do restaurants appear in ChatGPT and AI Search?+
AI Search draws on your Google Business Profile, your reviews and your website. A complete profile, a steady flow of detailed reviews and structured data on your site make your restaurant easier to recommend.
Should my restaurant menu be a PDF?+
Keep a PDF to download if you like, but put the menu on the page as text with menu structured data. Google and AI Search can read it, so you can appear for the dishes people search for.
Next step
START WITH A FREE PROFILE AUDIT.
One page showing how your Google Business Profile compares with nearby competitors and what to fix first. No cost, no obligation.