Digital marketing for hotels • London:MORE DIRECTBOOKINGS.
Every booking through an online travel agent costs commission. Independent hotels win more direct bookings by owning the searches for their own name, showing up in Google's hotel results and AI Search travel answers, and tracking which channels actually produce revenue.
What gets in the way
Booking sites outranking you
Online travel agents appear above your own website, even when guests search for your hotel's name, and take the booking and the commission.
A booking engine you can't measure
No conversion tracking between your website and booking engine, so you can't see which marketing drives direct revenue.
Reviews spread everywhere
Google, TripAdvisor and booking platforms each tell a different story, with nobody reading the data across all of them.
How we help
Google Business Profile Management
A complete hotel profile with photos, amenities and book-direct links, plus separate profiles for your restaurant or bar where it makes sense.
More on this service: Google Business Profile ManagementLocal Reputation Management
Reviews monitored and replied to across every platform, with sentiment on rooms, breakfast and service reported monthly.
More on this service: Local Reputation ManagementSearch Engine & AI Optimisation (SEO & AIO)
Strong brand search, hotel structured data, fast mobile pages and pages for your neighbourhood, events, weddings and meetings, written so AI Search can recommend you.
More on this service: Search Engine & AI Optimisation (SEO & AIO)Google Ads (PPC)
Brand campaigns that put your direct booking link above the travel agents, plus campaigns for weddings, events and dining, tracked to bookings.
More on this service: Google Ads (PPC)What we track and report
- Direct bookings and revenue by channel in GA4
- Brand searches won by your own site versus travel agents
- Cost per direct booking from Google Ads
- Review rating and sentiment across every platform
- Visibility for local and event searches, and in AI Search travel answers
Searches we help you win
- [your hotel name]
- boutique hotel [area]
- hotel near [landmark]
- wedding venue [area]
- meeting rooms [area]
Questions
How can a hotel get more direct bookings online?+
Rank first for your own name, run a small brand campaign so your booking link sits above the travel agents, keep your Google profile's booking links current, and give guests a reason to book direct.
Should a hotel bid on its own name in Google Ads?+
Usually, yes. Online travel agents often bid on hotel names, so a brand campaign keeps your direct link at the top and is normally a cheap way to win a booking.
Can you track bookings made through our booking engine?+
In most cases, yes. We set up cross-domain tracking in GA4 and Google Ads so bookings made in your booking engine are credited to the channel that drove them.
How do hotels appear in ChatGPT and AI Search travel answers?+
AI Search draws on your website, your Google profile and reviews across platforms. Clear pages about your rooms, location and nearby attractions, hotel structured data and consistent details everywhere make your hotel easier to recommend.
Do you market hotel restaurants and bars too?+
Yes. Hotel restaurants and bars often need their own Google presence and campaigns to win local diners and drinkers, separate from hotel guests.
Next step
START WITH A FREE PROFILE AUDIT.
One page showing how your Google Business Profile compares with nearby competitors and what to fix first. No cost, no obligation.