Digital marketing for pubs & bars • London:FULLER PUBS.BUSIER BARS.
Pub and bar trade is decided on a phone, late and nearby: 'pub showing the football', 'beer garden near me', 'cocktail bar open late'. Google Maps and AI Search answer from your profile, your reviews and how active you are online. We manage all of it for pubs and bars across London, and track what fills the room.
What gets in the way
Wrong details on Google
Late opening, bank holiday hours and event nights missing or out of date on your Google profile and the apps that copy it.
Events nobody finds
Sport, quizzes and live music posted only on Instagram, which doesn't help you appear in Google or AI Search for what's on tonight.
Private hire left to chance
Function rooms and parties that only get enquiries through word of mouth.
How we help
Google Business Profile Management
Accurate hours, attributes such as beer garden, dog-friendly and live sport, and weekly posts for fixtures and events, with your local map ranking tracked.
More on this service: Google Business Profile ManagementLocal Reputation Management
Review requests via QR codes and receipts, replies in your pub's voice, and sentiment tracked on service speed, atmosphere and price.
More on this service: Local Reputation ManagementSearch Engine & AI Optimisation (SEO & AIO)
Event and fixture pages with event structured data, private hire and function room pages, and clear answers AI Search can quote, on a site that loads fast on 4G outside.
More on this service: Search Engine & AI Optimisation (SEO & AIO)Google Ads (PPC)
Campaigns for private hire, Christmas parties and big fixtures, with enquiries and calls tracked so you see the cost per booking.
More on this service: Google Ads (PPC)What we track and report
- Map ranking for 'pub near me' across your area
- Profile views, calls and direction requests by day of the week
- Private hire enquiries and cost per enquiry
- Event page visits from Google
- Review rating and sentiment trend
- Whether AI Search recommends your pub for your key searches
Searches we help you win
- pub near me
- pub showing the football near me
- beer garden near me
- dog friendly pub [area]
- late bar near me
- function room hire [area]
Questions
Can you promote sports screenings and events at my pub online?+
Yes. Fixtures and events go on your Google Business Profile as posts and on your website with event structured data, so they show up when people search for what's on, with a small Google Ads push for the big nights.
How do I fill quiet weeknights at my pub?+
Give people a reason to come, then make it easy to find: Google profile posts, an events page Google can read and, for bigger nights, a targeted Google Ads campaign tracked to bookings.
Can digital marketing bring in private hire enquiries for a pub?+
Yes. A dedicated private hire page, the right profile details and Google Ads aimed at party and event searches bring in enquiries you can track to a cost per booking.
How does a pub get recommended by ChatGPT and AI Search?+
AI Search tools build their answers from your Google Business Profile, your reviews and your website. Accurate hours, attributes like beer garden and live sport, detailed recent reviews and a website that answers common questions make your pub easier to recommend.
Do you work with pub groups and managed estates?+
Yes. We work with single free houses and with groups, with reports that compare map rankings, reviews and enquiries across sites.
Next step
START WITH A FREE PROFILE AUDIT.
One page showing how your Google Business Profile compares with nearby competitors and what to fix first. No cost, no obligation.