Digital marketing for other local businesses • London:NOT HOSPITALITY?STILL LOCAL.
Hospitality is where we started, but the same playbook works for any business people find by searching nearby: shops, salons, gyms, studios, attractions, events and the suppliers who serve hospitality. Your Google Business Profile, your reviews and your website decide whether you appear on Google Maps and in AI Search, so that is where we start.
What gets in the way
Losing to the business down the road
Competitors with fuller profiles, more reviews and more activity appear first on Google Maps, even when you're closer or better.
Details wrong across the web
Hours, services and contact details that differ between Google, your website and directories, which costs you trust with customers and with AI Search.
Marketing you can't measure
Spend on ads, social or directories with no clear line to calls, bookings or enquiries.
How we help
Google Business Profile Management
The right categories, services, photos, posts and accurate details, so you rank higher for nearby searches, with your map ranking tracked every month.
More on this service: Google Business Profile ManagementLocal Reputation Management
A steady flow of new reviews, replies to every review and a clear picture of what customers praise and complain about.
More on this service: Local Reputation ManagementSearch Engine & AI Optimisation (SEO & AIO)
Service and location pages built around what customers search for, structured data and clear answers, so Google and AI Search understand and recommend you.
More on this service: Search Engine & AI Optimisation (SEO & AIO)Google Ads (PPC)
Local campaigns for the services that matter most, with calls and enquiries tracked so you see the cost per customer.
More on this service: Google Ads (PPC)What we track and report
- Google Maps ranking across your area
- Calls, direction requests and website clicks from your profile
- Enquiries and bookings by channel
- Review count, rating and sentiment
- Whether AI Search recommends you for your key searches
Searches we help you win
- [service] near me
- best [business type] in [area]
- [business type] open now
- [service] [area]
Questions
Do you only work with hospitality businesses?+
No. Hospitality is our specialism, but we also work with other businesses that customers find by searching nearby, such as shops, salons, gyms, studios, attractions, events and hospitality suppliers. If local search and reviews matter to your business, we can help.
Which businesses is this right for?+
Any business where customers search nearby, check reviews and then call, book or visit. If people find you on Google Maps or ask AI Search for a recommendation, the same work applies.
How does a local business get recommended in AI Search?+
AI Search tools such as ChatGPT and Google's AI Overviews build their answers from your Google Business Profile, your reviews and your website. Complete, consistent details, a steady flow of detailed reviews and a website that answers customers' questions make you easier to recommend.
How much does it cost?+
It depends on your business, your area and what you need, so we quote after a short call and a look at your profile. Scope and cost are always agreed before any work starts, and the profile audit is free.
Next step
START WITH A FREE PROFILE AUDIT.
One page showing how your Google Business Profile compares with nearby competitors and what to fix first. No cost, no obligation.